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Inside LG
Larry Sleep Larry Sleep
Larry Sleep is President of Lawrence Group, a Santa Barbara-based firm which specializes in the design and delivery of sales and management learning systems. A nationally recognized speaker, he brings more than 25 years of experience working with all levels of audiences. His firm has developed and implemented over 675 customized seminars for clients such as Farmers Insurance, Microsoft, PacificCare, AT&T, Allstate and Amgen. He is winner of 15 President's Clubs at Xerox Learning Systems. He has a graduate degree in speech and communications from the University of California.
Lawrence Group is a network of experts with extensive organizational design and development backgrounds. We function as a team by collaborating on the strategic objectives of each client we serve. Our all-pro lineup includes:

Elizabeth Baska
University of Washington - Over eighteen (18) years of selling and sales management experience in advertising, media and marketing services. Honoree of 2002 International Who's Who of Professional and Business Women. Elizabeth's clients include Quest, Dryer's Ice Cream, Keebler, Car Toys, and the Washington State Lottery.

Bill Eubank
Virginia Tech - Over 25 years experience with Xerox Corporation and Xerox Learning Systems with 14 President's Clubs. Bill produced and developed the CD-ROM, "WIN" negotiating system. He is a Master Sales Trainer and marketing consultant.

Dr. Arthur Lange
USC - Author of three books, he has given over 5,000 presentations. Art teaches Executive Management Programs at UCLA and the University of Washington. He has made 13 films and has done interviews on numerous radio and TV shows.

Jim Larkin
Columbia - An award-winning producer of more than 85 films and videos, Jim has over 35 years of experience in designing and producing industrial videos and courseware for over 210 of the Fortune 1000 companies.

Dr. Jim Muth
Georgetown - Over 28 years experience with Xerox and Learning International with 12 President's Clubs. Jim has an extensive background in change management, teambuilding and executive leadership development.

Dr. Robert Swaim
Washington State - Bryan has been involved in OD development and training for over 13 years with clients ranging from DOD manufacturers and high technology providers to private hoteliers. His new program, G.U.E.S.T!, is a service improvement process developed specifically for the hospitality industry. He is an alumnus of the Aspen Institute for Young Executives and has facilitated programs for Franklin Covey.

Sam Tyler
Princeton - An award-winning PBS producer of over 20 video publishing products including, "In Search of Excellence," "The 7 Habits of Highly Effective People," and "The Excellence Files." Sam is also an accomplished speaker and has been an on-air personality at WGBH in Boston.

Advisory Committee:

    Mr. Andy Granatelli, former CEO, Tune-up Masters, STP Corporation
    Mr. Daniel Greenberg, Chief Executive Officer, Electro Rent Corporation
    Mr. Larry Lawrence, Director Business Processes, AMGEN, Inc.
    Mr. Tony Papa, Chief Executive Officer, Avtel Communications, Inc.
    Dr. Robert Pohl, University of Notre Dame, Educational Consultant
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